This policy aims to regulate the cooperation framework between brands and KOLs and ensure that both parties carry out effective marketing activities under the premise of complying with United Kingdom laws and regulations.
Definition: Clearly define the specific meaning of "brand", "KOL" and other terms.
Purpose: Outline the main objectives of the cooperation, including but not
limited to enhancing brand image and increasing product exposure.
Term: Determine the validity period of the cooperation agreement and its
possible renewal conditions.
Content Standards: stipulate that the content produced by KOLs must be consistent with
the brand's image positioning and must not contain false information or misleading
statements.
Advertisement Identification: Any promotional content must be clearly marked as
advertising, such as using the tags "#advertisement", "sponsored", etc.
Intellectual Property Protection: Ensure that all materials used have obtained
the necessary authorization or license to avoid infringement of others' copyrights.
Consumer Rights Protection: Ensure that the products and services advertised are
authentic and reliable, and do not cause fraud to consumers.
Data Privacy: Process user personal information in accordance with the
provisions of the Personal Data (Privacy) Ordinance to protect user privacy.
Competition law compliance: Avoid any form of unfair competition, such as false
advertising, defamation of competitors, etc.
5.1. Only persons or entities that meet one of the following conditions can apply to
become users of this platform and use the services provided by this platform:
1). Natural persons who are 18 years old or older and have civil rights and
civil conduct capacity;
2). Natural persons who are under 18 years old but have the written consent of
their guardians (including but not limited to parents)
5.2. Companies, enterprises, institutions, social organizations and other
organizations established and legally existing in accordance with Chinese laws or the
laws, regulations and/or rules of the place of establishment can register as users. If a
person without civil capacity, a person with limited civil capacity, or an organization
without business or specific business qualifications improperly registers as a user of
this platform or engages in transactions beyond its civil rights or capacity, the
agreement between it and this platform will be invalid from the outset. Once discovered,
this platform has the right to immediately cancel the user and pursue all legal
responsibilities for using the "services" of this platform.
Clearly define the ownership of the rights of original works, which are usually owned by
KOLs, but brands have the right to use them under specific conditions.
For the use of third-party materials, the authorization should be recorded in
detail and the relevant documents should be properly kept as evidence.
Rules of Use
When using NovaLink services, users must comply with the relevant laws and
regulations of the place of establishment. You agree not to use the service to conduct
any illegal or improper activities, including but not limited to the following:
Upload, display, post, disseminate or otherwise transmit information containing
any of the following:
1) Oppose the Constitution and any other international, federal, provincial,
national regulations, laws, or basic principles established by local laws;
2) Endanger national security, leak state secrets, subvert national power, and
undermine national unity;
3) Damage national honor and interests;
4) Incite ethnic hatred, ethnic discrimination, and undermine national unity;
5) Undermine national religious policies and promote cults and feudal
superstitions;
6) Inciting illegal assembly, association, procession, demonstration, gathering
to disturb social order;
7) Activities in the name of illegal civil organizations;
8) Spreading rumors, disturbing social order, and undermining social stability;
9) Spreading obscenity, pornography, gambling, violence, murder, terror, or
abetting crime;
10) Insulting or slandering others, collecting or tracking others' personal
information, and infringing others' legal rights;
11) Involving recent sensitive remarks and sensitive activities, criticizing
others' products or advertisements, and conducting negative promotion;
12) Containing false, harmful, coercive, infringing on others' privacy,
harassing, infringing, slanderous, vulgar, obscene, or other moral
Due to different monitoring policies on the legality and compliance of marketing
activities in different places, we will restrict cooperative promotion of some product
categories. All partners participating in opinion leader marketing (including KOL, brand
owners and agencies) must strictly abide by the following regulations:
7.1 Prohibited product categories
1) Tobacco and related products: including but not limited to cigarettes,
e-cigarettes, e-liquids, smoking utensils, etc.
2) Alcoholic beverages: It is prohibited to promote or advertise alcoholic
beverages to minors, and it is not allowed to encourage excessive drinking with
inducement content.
3) Drugs and medical devices: Prescription drugs, over-the-counter drugs and
medical devices that have not been approved by relevant departments shall not be
promoted.
4) Health products: It is prohibited to exaggerate the efficacy or falsely
promote the therapeutic effects of health products.
5) Financial and investment products: It is prohibited to promote financial
products that have not been approved by regulatory agencies, such as illegal
fundraising, virtual currency, high-yield financial products, etc.
6) Gambling and gambling services: including online and offline gambling
platforms, lottery sales, etc.
7) Adult content and supplies: It is prohibited to promote pornographic content,
adult products and related services.
8) Infringement and counterfeit goods: It is prohibited to promote goods that
infringe intellectual property rights or counterfeit and shoddy goods.
9) Dangerous goods and prohibited goods: including weapons, explosives, drugs,
controlled knives, etc.
Products or services prohibited from promotion by other laws and regulations:
According to the laws and regulations of the place where the promotion is located, it is
prohibited to promote other products or services that may endanger public safety and
violate social order and good customs.
All KOL marketing content must be true and accurate, and must not exaggerate or
falsely promote the efficacy of products.
The promotion content must be clearly marked with advertising logos (such as
"advertisement" or "promotion") and comply with local advertising laws.
Product promotion involving specific groups (such as minors, pregnant women,
etc.) must specifically indicate the applicable population and precautions.
It is prohibited to use misleading, inducing or inflammatory language to avoid
improper influence on consumers.
7.2 Legal liability
If a legal dispute or administrative penalty is caused by violation of the above
terms, the responsible party shall bear all legal responsibilities and economic losses.
The brand and KOL must jointly ensure the legality of the promotion content and
cooperate with the supervision and inspection of relevant departments.
7.3 Supervision and Reporting
If you find any violation of these terms, you can send an email to the platform
mailbox: [email protected] or report to the relevant regulatory authorities.
The platform has the right to delete and remove the illegal content, and take
measures such as restricting cooperation and banning accounts against the relevant
parties depending on the severity of the circumstances.
Liability for breach of contract: Once the contract terms are breached, the breaching
party shall bear the corresponding legal liability and compensate the other party for
the losses caused thereby.
Disclaimer: Under the influence of force majeure events, the two parties may
negotiate to adjust the contract execution plan to reduce or exempt part of the
liability.
9.1. Except as otherwise provided in this service agreement, in view of the
particularity of network services, this platform has the right to decide at its own
discretion, with or without notice, to change, interrupt or terminate part or all of the
network services at any time. After the service is terminated, this platform has no
obligation to retain the original user data or any information related to it for the
user, or forward any information that has not been read or sent to the user or third
party.
9.2. If a user requests to cancel the registered user identity on this platform,
this platform shall review and agree to cancel the registered user, and the user shall
terminate the agreement with this platform, but this platform still reserves the
following rights: 1) After the user cancels, this platform has the right to retain the
user's information, including but not limited to previous user information, transaction
records, etc. 2) After the user cancels, if the user has committed illegal acts or
violated this agreement on the trading platform of this platform before cancellation,
this platform can still exercise the rights stipulated in this agreement.
Regularly review the progress of cooperation to ensure that both parties perform their
obligations as agreed.
Establish an effective communication mechanism to promptly resolve problems or
disputes arising during the cooperation process.
Governing Law: Specifies that this Agreement is governed by United Kingdom law and
stipulates the method of dispute resolution, such as resolving disputes through
arbitration rather than litigation.
Modification and Notice: Explains how to formally modify this Agreement and how
to send important notices to the other party.